Graphic design is the use of illustration, digital art, casino designs, photography and typography to communicate a message. A graphic designer will be commissioned by a client to create a project using their image and art skills. They must read their assignment brief carefully and work their art around the idea they have been asked to convey.
Graphic Designers working for Online Casinos
The main purpose of graphic design is to use images to communicate a message. In advertising this message is usually convincing potential customers to buy a product. When a web user clicks onto an online casino the owner of the site wants the user to sign up and start playing their games. Graphic designers are needed in order to use their skills to communicate this message.
What design elements can graphic designers use to help get customers to sign up?
- User Interface
The interface should be easy to use and seemingly invisible to the user. The hyperlinks to sign in pages should be accessible with a simple click.
- Page Layout
This is one of the most important elements. A graphic designer should have the skills to place all elements correctly in their optimal size and space. A designer should ask “which information is the most important?” It is this information that the page should be designed around. If the client wants a certain promotion emphasized the designer should consider using color, typography and images to highlight this message.
- Images
A client may ask the designer to create a new logo to communicate brand identity. They may also want covers illustrated for the individual casino games. Those who enjoy illustration the most will savor the opportunity for a commission. Image placement is also important for conveying the message in the client brief. What information should be expressed? Images can help do this. For instance, a character may point to a piece of text. Images can also be used as links to separate pages.
- Typography
This is one of the most important elements on a casino page. The message of the brief can be easily conveyed through text. If the client wants customers to join the site then text saying “JOIN” is commonly visually emphasized. This text almost always also doubles as a hyperlink to the sign up page.
When creating a casino home page the graphic designer is responsible for establishing the company’s brand identity. A graphic designer is useful for creating a casino page for a number of reasons. They bring their professional skills to the project which include :
- The ability to create a minimalist page, free from clutter.
- The skills to prioritize information into a hierarchy.
- The ability to create a work that is easily readable.
Graphic designers are ideal because their skills are often transferable to web design. They can create site layouts that are more aesthetically pleasing and complex than those made by regular site designers. They can mix aesthetic with function in a way that is unique. The main difference between graphic design and web design is the medium.
Web designers are more restricted by their programming. A web designer may not necessarily have the art and design skills to make a good looking site. It may function well but that often is not enough, especially when the client wants to focus the project from a corporate advertising angle.
A graphic designer will begin a project from a visual side. This gives them an edge over regular web designers because they have the essential art skills they can bring to the job.
When hiring someone to create a casino site a client will often look for a graphic designer who specializes in user interface design. This type of designer will be able to create a visually pleasing site that also has effective functionality.
Being able to balance these two elements make a UID specialist the most ideal candidate for creating an online casino site layout. Being able to utilize images, text and color to communicate the client’s intentions while also creating a functional site make graphic designers perfect for the job.
New Bingo Sites are Colorful and Beautiful to Look at
Online bingo is a widely popular casino game that can be played at many independent bingo sites. We chose this particular game as an example of a work of graphic designers (and game designers to be precise).
Online bingo sites are extremely popular, they have colorful and modern designs,with all the elements needed to captivate players. In fact, online bingo is one of the most played online casino games of all time! Trusted and independent bingo sites in the UK, like BingoBesties and KittyBingo, .
From the graphic designer’s point of view, KittyBingo is a nice mixture of old and new. Designers have chosen light blue, yellow and lilac as main colors. The cat them is obviously predominant. Other colours that one can spot from this exciting online bingo website are for instance gold and blue, light green and dark red.
Similar creative effort went into the creation of BingoBesties, another colourful independent bingo website available in the UK. Designers have chosen a very eye-popping combination of yellow, red and different shades of purple for the home page. No doubt an attention catcher! Cards advertising all the bingo rooms available on the website are also extremely well designed, with a lovely use of very wide color palettes. No doubt a perfect inspiration for all new bingo sites out there!
What makes a good graphic designer?
A good graphic designer should be able to effectively communicate the message that a client wants via their image design skills. Interpreting the specific needs of a client and conveying it onto a page is essential. A graphic designer should not only have basic graphics skills. They should also be able to listen to briefs carefully, research their topic, develop their concept and finally be able to balance their aesthetic with the function of the project.
Mixing aesthetic and function is what separates a graphic designer from a basic illustrator. To master graphic design, you must get to grips with five design concepts. These are:
- Balancing structure and stability
- Direction and organization
- The use of contrast for impact
- Repetition to strengthen and unify
- Aligning motifs to create a clearer message
The applications of graphic design are numerous. Its most common use is for selling a product or creating a corporate brand. A company may commission a graphic designer to create their brand identity by designing a company logo, brand text, packaging or advertisement.
The skills a good graphic designer should have to get a job include:
- Good knowledge of color
This includes the ability to communicate emotion through the correct color scheme and can utilize the color wheel correctly to create an aesthetically pleasing color layout.
- Creativity
They must be able to research past designs and expand upon them, creating their own unique work. They should be confident and able to experiment to create new, interesting and innovative designs.
- Typography skills
They need to know what text font is correct and appropriate for their project. They should be able to illustrate type faces when needed rather than relying on pre- designed program fonts.
- Grasp of page layout
A page layout is the overall design and arrangement of different elements on the page. These include the text, images and style. A graphic designer should know the best way to place an image, the correct size it should be and how it should integrate with all the other elements.
Digital image enhancement programs are utilized by graphic designers to aid them in the creative process. Images can be hand drawn then scanned and edited on a computer. Alternatively, the image can be created digitally from scratch.
Increased advances in digital image editing technology has created a new form of graphic design work: user interface design. Graphic designers who specialize in UID work to create simple user interaction on computer programs.
Typography and images don’t just communicate a message or idea. They also act as links within a web page. Like basic graphic design the main goal is to balance function and aesthetic.
Graphic design is an increasingly popular sector amongst young people who like the idea of getting paid to be creative. Those interested in pursuing a career should be able to work to specific client briefs, take on negative criticism and most importantly, be reliable.
As the tools available to graphic designers expand so too do the applications and opportunities that graphic design promises. It is an ever-evolving creative community. A successful designer should know how to utilize all their available resources to create something original and innovative. In corporate terms a graphic designer is the bridge between and company and the public. The designer uses their art skills to become the company’s mouth piece.